The African Public Relations Association (APRA) is set to host its 50th Anniversary and 36th Annual Conference in Nairobi, Kenya, from 9-13 June, 2025, under the theme, “Transforming Africa through Safe and Responsible Digital Communication: Celebrating 50 Years of APRA.”
A statement by APRA’s Secretary-General, Dr. Omoniyi Ibietan, on Tuesday said the event will converge communication professionals, policymakers, business leaders, and academics to explore how Africa can harness digital advancements while ensuring ethical, secure, and responsible communication.
To mark the 50th anniversary, the association has also invited public relations and communication professionals, scholars and thought leaders to submit papers addressing critical issues in digital communication and its role in Africa’s transformation before March
Addressing digital communication concerns
In today’s digital era, African governments, under the auspices of the African Union (AU), are working collectively to address pressing challenges such as cyber threats, misinformation, and data privacy concerns.
Several AU-led initiatives, including the African Union Convention on Cyber Security and Personal Data Protection (Malabo Convention), aim to strengthen cybersecurity frameworks across the continent.
As digital connectivity expands, ensuring safe and responsible communication remains a top priority for governments, businesses, and stakeholders in communication management.
As the host country, Kenya has been at the forefront of digital transformation and security, with increased investment in cybersecurity infrastructure, regulatory frameworks, and policies to curb digital fraud and online misinformation.
The APRA Kenya 2025 Conference is poised to provide a platform to assess these efforts in the broader context of Africa’s digital future, fostering cross-border collaboration and shared best practices.
Talking Points
According to the statement, the event is designed to feature presentations and fireside chats focusing on various topics including the role of public relations in shaping ethical digital communication; and Cybersecurity and misinformation management in Africa.
Other sub-topics are AU’s vision for digital safety and sustainable communication policies; and the intersection of technology, media, and governance in Africa’s digital evolution.
“By bringing together diverse stakeholders, APRA Kenya 2025 will serve as a catalyst for actionable solutions that promote responsible digital engagement, combat cyber risks, and reinforce Africa’s position in the global digital economy.
“APRA invites all communication professionals, corporate leaders, and stakeholders to join this landmark event and contribute to shaping the future of digital communication in Africa. For registration and further details, contact cao@afpra.org or admin@prsk.co.ke,” the statement read.
