Big Data And The Business Potential For Africa

big data

Data, on its own, is quite inconsequential – a small moving part in a bigger operation. Only when it is made valuable and accessible can companies explore its true potential in improving decision-making and measuring positive business outcomes. By James Bayhack As it stands, 2,5-quintillion bytes of data is being generated each day, with each person generating 1,7Mb in just a second. This is because data is easily generated. Obtained through various online sources, including social media sites, Google searches, WhatsApp messages, GPS signals, transactional records and more, almost all…

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