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FG calls for Nigerians’ participation in branding elements contest as nation turns 60



Diamond jubilee

The Federal Government of Nigeria has called on Nigerians to participate in a context of producing best branding elements to celebrate the country’s 60th anniversary of independence.

According to a statement signed Friday by Isa Pantami, the minister of communications and digital economy, the participants are encouraged to bring forward different branding elements such as photographs, slogans and poems that resonate with the Diamond Jubilee celebration of the country.

“On the 1st of October, 2020, Nigeria will be celebrating its Diamond Jubilee as it turns 60 years.

“It is a day that reminds every citizen about the dawn of the nation we call our country, a diverse nation with resilient and hardworking people.

“Nigerians have gone far and wide, impacting their communities and the world at large,” the statement read.

Diamond Jubilee

Minister Pantami

It further stated that to mark the country’s end of 60th decade of liberalization from colonialism, the government, under the leadership of President MuhammaduBuhari, has approved an inclusive National Independence Celebration program in line with Covid-19 protocols and guidelines.

As such, the thematic and creative aspects of the event would be designed by Nigerians for Nigeria, as this is further underscores by the theme of the celebration tagged, “Together at 60.”

“As the saying goes, we are only as strong as we are united, as weak as we are divided.” The Federal Government therefore wants to use this opportunity to celebrate our strength as one indivisible country,” Pantami said.

He said that this also provides opportunity for Nigerians to choose their brand and harness the power of the country’s creative minds to create other elements that will form the brand of the anniversary.

“The subcommittee of the interministerial committee came up with a challenge in which they are looking for talented, critical thinking and creative individuals or teams to produce the slogan, photograph, and a poem for Nigerians to mark the country’s 60th Anniversary, from 1st October 2020 to 30th December 2021,” he said.

To vote for the best brand and participate in the challenge, the FG has directed Nigerians to visit the challenge portal.

“The best brand and concept will be presented to His Excellency, President MuhammaduBuhari, GCFR and will be used in celebrating Nigeria’s 60th Anniversary.

“The winners will also receive prizes, in addition to being part of this epoch-making event.

“As the country eagerly awaits the unveiling of the winning brand and other elements of the celebration, we look forward to the active participation of all,” the minister concluded.

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