Why businesses should take a long-term approach to people, product, and customers

By Andrew Bourne Business success is perceived differently today. Buzzwords like maximization, venture-backed, growth hacking, and well-conceived exit strategies (like IPOs or acquisitions) define entrepreneurial success in the current age. In a mad rush to show high quarter-on-quarter growth rates, corporate leaders have forgotten that the true value of a business is how long it stays relevant in the market and instead focus solely on transient growth spurts even if they cost profits. Any business, no matter how big its initial success, needs to take a long-term approach if it’s…

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Zoho berths Bigin, digitized CRM App for SMEs

App, SMEs, Zoho,

Zoho, a global technology company, has launched Bigin, a pipeline-centric customer relationship management (CRM) software designed specifically for small and micro business owners. According to Zoho, Bigin has been designed to provide a simple solution for small businesses to keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. Andrew Bourne, Zoho country manager for Africa, said “small businesses are the heart and soul of our communities and with business owners struggling more than ever right now, our goal is to…

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