How customers’ increased trust in FirstBank’s *894# USSD banking can boost the financial inclusion drive

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How customers’ increased trust in FirstBank’s *894# USSD banking can boost the financial inclusion drive The path to financial inclusion holds different marketplace barriers and opportunities in different countries, but the push continues because of proof that an increase in economic activities among the financially vulnerable can reawaken a comatose economy. For Nigeria, the last three years have seen significant growth of the financial inclusion rate from 56.8% in 2016 to 63.2% in 2018. FirstBank’s *894# USSD banking service is playing a key role in it. FirstBank’s *894# USSD banking…

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