More than 50 per cent of public relations (PR) agencies in Nigeria are said to be reporting revenues of less than N5 million yearly, as a result, agencies must think outside the box to mitigate the current challenges. The Nigeria Public Relations Report, which was packaged by BlackHouse Media (BHM), a public relations firm, said the report, which is the fourth edition, is dedicated exclusively to chronicling data on trends, perceptions, challenges, and prospects within the dynamic industry. A cursory look at some of the findings from the report showed…
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