Exposed! 70% Nigerian businesses are ignorant of marketing privacy laws

70% Nigerian businesses are ignorant of marketing privacy laws

Exposed! 70% Nigerian businesses are ignorant of marketing privacy laws     According to a recent survey, only 30 per cent of Nigerian businesses are aware of privacy laws governing their marketing activities, despite Nigeria Data Protection Regulation (NDPR) being in effect since 2019. The survey, conducted by WorldWideWorx and commissioned by global technology company Zoho, also revealed that even though businesses are concerned about the privacy of customer’s data in the hands of third-party vendors, they are reliant on them for revenue generation and gathering customer insights. This makes…

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