Op-ed: Intelligent Customer Engagement

By Murray Gardiner The customer is always mobile. This is the adage that defines customer engagement today thanks to ubiquitous smartphone penetration and ownership, particularly on the African continent. In Nigeria, one of Africa’s most populated countries, Statista predicts that smartphone users are expected to exceed 140 million in under five years. In South Africa, the volume of smartphone users is expected to grow another five million by 2023 with more than 90 million connections and 22 million smartphone users in the country today. The challenge that lies ahead for…

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