Black Friday: US E-commerce to surge 40% to $10.2bn

Black Friday: US E-commerce to surge 40% to $10.2bn

The 2020 holiday shopping season will be unique, as the pandemic shifted consumer behavior from retail stores to online shopping. In response, many retailers moved their services online to not miss out on this year’s profits. To further understand the wave of online shopping activities in the festive season, Atlas VPN team decided to look into how e-commerce sales are set to perform in the upcoming long weekend. The researchers predict that the US e-commerce revenue will exceed last year’s earnings by 49.5 per cent on Thanksgiving day, totaling $6.18 billion…

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WhatsApp introduces shopping button to boost e-commerce

WhatsApp introduces shopping button to boost e-commerce

By David Alonge WhatsApp Business has introduced a shopping button in its business chats to maximize e-commerce activities within the platform The newly added shopping button is said to facilitate easy payment and transaction between businesses and customers using the chatting service on daily basis As explained by WhatsApp, “Now you can easily discover something you’d like to buy from your favorite business by tapping on the new shopping button at the top of chats.” Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping button takes…

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