Black Friday: US E-commerce to surge 40% to $10.2bn

Black Friday: US E-commerce to surge 40% to $10.2bn

The 2020 holiday shopping season will be unique, as the pandemic shifted consumer behavior from retail stores to online shopping. In response, many retailers moved their services online to not miss out on this year’s profits. To further understand the wave of online shopping activities in the festive season, Atlas VPN team decided to look into how e-commerce sales are set to perform in the upcoming long weekend. The researchers predict that the US e-commerce revenue will exceed last year’s earnings by 49.5 per cent on Thanksgiving day, totaling $6.18 billion…

Read more

How Small Business Can Boost Sales on Black Friday

By David Along _______________ What is Black Friday?  A brief origin of the event can help to understand why sales promotions and deals are usually flying around the traditional media and digital media during this period of the year. Black Friday is a day after United States Thanksgiving, the fourth Thursday in November, an event that showers the commencement of Christmas holidays and shopping season dated back to 1952. During this period, people turn out for Thanksgiving – families, friends, associates and community members have their time to come together…

Read more