By Rosemary Iwuala
A new consumer-focused survey has projected Konga as the most admired and innovative e-commerce company on the African continent.
The survey was published on March 15, 2023, coinciding with the World Consumer Rights Day.
The market-wide consumer-based survey examined the current state, performance and growth path of e-commerce in Africa. The poll, which cut across multiple consumer layers from youths to middle age and Boomers returned a promising verdict on Konga, identifying it as the fastest growing e-commerce company in Africa.
The survey carried out by DigiPundits, a pan-Africa digital research and marketing firm returned the same verdict on Konga as previous independent surveys, all of which placed Konga top of the pack in the areas of pocket-friendly pricing, operational efficiency, and the courage to take responsibility whenever a hitch occurs.
When asked which of the e-commerce companies in Africa they would wish to work with, most of the respondents, mainly youths, said they preferred Konga as a potential workplace of choice.
Some of the respondents described Konga as highly responsive, ambitious and bullish in its deployment of technology to scale-up operations. They also ranked Konga high as a responsible corporate citizen.
Respondents recalled that during the Covid-19 lockdown when they had to rely more on e-shopping, Konga stood out not only in making sure that prices of goods were heavily discounted with free, real-time delivery, but also in going a step further to supply thousands of families nationwide with essential food items, free of charge.
In addition, Konga was adjudged the most emotionally intelligent e-commerce company. Its partnership with a number of big brands ensured that consumers get their household needs with free toppings delivered to them hassle-free during the lockdown.
Indeed, Konga’s strategic partnerships with manufacturers of sundry consumer goods has made it a one-stop shop for diverse brands of fast-moving consumer goods (FMCGs) which has triggered a spike in traffic to Konga’s online platform and physical stores.
Respondents to the survey questions also cited ease of payment on Konga platform as one of the reasons they are loyal to the brand, while disclosing that Konga has built a reputation for stocking only genuine products, thereby taking a stand against selling fake or substandard products.
